Choosing a production company for your customer testimonial videos

Choosing a Production Company for Your Customer Testimonial Videos

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If your company wants to create and share customer testimonial videos, it's likely that outsourcing can save you time and money. You just have to choose the right  company to produce your testimonial video.

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Customer testimonial videos can be a high-value tool in your marketing strategy, but they aren't always easy to orchestrate. If you're looking for a production company to make the process easy, here are some tips to consider when choosing who is the right fit for your company's testimonial video.

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What Is a Customer Testimonial Video, and How Does It Work?

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A customer testimonial video is a powerful asset that turns your customers into advocates. By capturing their real experiences and results on video, the medium easiest to connect with, you can quickly create trust and credibility with all who view it.

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Testimonial Videos:

• Generate traffic for your website
• Create trust and credibility
• Offer the highly valued social proof all potential buyers look for
• Can be used in your sales process to increase conversions

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Why Should You Outsource Customer Testimonial Video Production?

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Customer video testimonials help businesses make their products more attractive to promising clients. However, making good-quality videos can be difficult for some businesses. Some may not have a well-versed in-house video production team and others might not have the resources to orchestrate all the variables in the process.

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This is where outsourcing can help bridge the gap and offer multiple benefits to companies, such as:

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• Consistency in video quality and video production.
• Lower administrative overhead and workload related to the daunting to-do list to create a testimonial video. In addition, a production company can save you fees on rentals, resources, and all required assets.
• Years of expertise and experience to streamline the process and help make the best-calculated decisions.

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How to Choose the Right Production Company for Your Testimonial Video

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The most crucial factors to consider while outsourcing video testimonial services are:

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• Cost of the video
• Length of the video
• Quality of the video

Let’s figure out how to choose the right video testimonial maker that fulfills the aforesaid criteria!

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1. Get Quotes from Several Providers

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Getting quotes from different providers helps you get the best deal. You must not sacrifice quality for the cost, but you also don’t need to overspend on the video testimonials.

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2. Check the Portfolio

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Before making the final decision, make sure to check the previous work done by the provider to understand their capabilities and the services they are offering.

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3. Get References

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While assessing promising production companies, ask their previous clients how satisfied they were with the service.

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Bottom Line

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You might not want to go through a lengthy process and need to choose a reliable testimonial production company that has years of experience and a good track record in the field. In that case, contact us to speak to a Video Strategist who can help you get started on your testimonial video and answer any questions you may have.

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